Assam Takes Centre Stage at Malaysia Trade and Tourism Fair
Why in News?
- Assam was prominently featured as the theme of the India Pavilion at the recently concluded Malaysia Trade and Tourism Fair, aiming to attract tourists from ASEAN countries to Assam and the broader Northeast region of India.
Important Key Points:
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India Pavilion Theme: Assam was chosen as the central theme for the India Pavilion, highlighting its rich cultural heritage and tourism potential.
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Participation of Tour Operators: A delegation comprising 45 tour operators from various parts of India, including 20 from the Northeast, participated in the fair to promote Assam’s tourism offerings.
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Showcased Attractions: The pavilion showcased Assam’s wildlife tourism, the historic Charaideo Maidams, and other notable attractions to the ASEAN audience.
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Future Initiatives: The Assam Tourism Development Corporation (ATDC) plans to host a group of ASEAN tour operators in October to provide firsthand experience of Assam’s tourism facilities, aiming to boost tourist inflow from these countries.
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Infrastructure Developments: Upcoming infrastructure projects, such as the new terminal at Lokpriya Gopinath Bordoloi International Airport and the completion of the India-Myanmar-Thailand trilateral highway, are expected to enhance connectivity and further promote tourism in Assam.
