FSSAI Bans ‘100%’ Claims in Food Labelling and Promotions to Prevent Misleading Consumers
Why in News?
- The Food Safety and Standards Authority of India (FSSAI) has issued a directive prohibiting food companies from using the term “100%” in product labelling, packaging, and promotional materials. This move aims to prevent misleading claims about product purity or quality that could deceive consumers.
Important Key Points:
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Undefined Terminology: The term “100%” is not defined under the Food Safety and Standards Act, 2006, or its associated regulations. Its usage can create a false impression of absolute purity or superiority.
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Regulatory Compliance: Sub-regulation 10(7) of the Food Safety and Standards (Advertising and Claims) Regulations, 2018, prohibits advertisements or claims that mislead consumers or disparage other products.
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Previous Actions: In June 2024, FSSAI directed food business operators to remove “100% fruit juice” claims from labels and advertisements of reconstituted fruit juices.
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Legal Precedent: In April, FSSAI informed the Delhi High Court that Dabur’s claim of “100% fruit” in its beverages was misleading, as the products contained water and fruit concentrates.
