Assamese Films Are Ready for OTT Spotlight — But Where Are the Platforms?
Why in News?
- Assamese cinema is experiencing a creative renaissance, with a surge in new releases, award-winning projects, and independent ventures. However, despite this momentum, filmmakers and audiences alike are grappling with the limited availability and visibility of Assamese films on major OTT platforms. While regional platforms like Reeldrama exist, many potential viewers remain unaware of their offerings, highlighting a significant gap in digital distribution and promotion.
Important Key Points:
-
Limited Presence on Major OTT Platforms: Mainstream OTT services such as Amazon Prime Video and SonyLiv occasionally feature Assamese films, but their libraries are sparse, leaving audiences seeking more comprehensive access to regional content.
-
Regional Platforms Struggle with Visibility: Platforms like Reeldrama have been established to cater to Assamese audiences, especially those residing outside the state. However, awareness about these platforms remains low. For instance, Delhi resident Ranjana Gogoi mentioned discovering Reeldrama only through a friend’s recommendation, indicating a need for better promotion and outreach.
-
Filmmakers Advocate for Growth and Quality: Industry professionals acknowledge the potential of regional OTT platforms but emphasize the necessity for consistent content quality and innovation. Director and actor Kenny Basumatary noted that while these platforms have made strides in attracting viewers, retaining their attention requires ongoing effort and creativity.
-
Call for Institutional Support: Filmmakers like Maharshi Tuhin Kashyap highlight the importance of regional platforms in showcasing diverse storytelling. However, he points out that market saturation and repetitive content are challenges that need addressing. There’s a consensus on the need for institutional and financial support to bolster the regional OTT ecosystem and ensure its sustainability.
